Handmade in Britain was set up to provide new market opportunities for designers and craftspeople to promote and sell their work in the UK market. What began as a small contemporary craft fair in Chelsea has now grown into a well-known brand in the UK craft sector. We’ve been able to collaborate with world-renowned organisations such as the Royal Botanic Gardens, Kew and Waterperry Gardens, Oxford.

Over the years, consumer behaviour has changed dramatically and there is a steady upward trend of customers shopping online.

The company appointed a new director earlier this year to focus on introducing new technologies and creating exceptional digital experience for our customers, alongside continuing to host our contemporary events. As a part of our digital growth strategy, we launched an e-commerce platform and have seen a 30% increase in online traffic.

Celebrating a wide range of artists and disciplines, from glass, jewellery and fashion accessories to textiles, ceramics, wood and furniture, Handmade in Britain provides an online outlet for affluent shoppers and craft collectors to shop for hundreds of high-quality, handcrafted items with a brand they know and trust.

From April 2020, we are excited to present a pilot program of Handmade Interact; a series of live demonstrations and talks featuring selected craftspeople through our website using digital technologies.

Why Handmade Interact?

The pandemic we are facing has created multi-dimensional challenges and risks for many people. Amongst the many who are impacted are small creative businesses in the craft sector. Handmade Interact is an initiative to further strengthen our partnerships with craft communities, opening up new avenues and helping to digitise the craft sector.

This project responds to this current crisis by helping to connect audiences with makers, and in the longer term responds to multifaceted problems of environmental sustainability, market access and economic barriers.